Commercial
Engineering
I solve growth problems by fixing systems disguised as marketing
These metrics prove architecture scales better than luck
Guinness World Record™ Holder
Recognized by Guinness World Records™ for scaling Arabian Oud to the world's largest premium unisex fragrance brand. A testament to marketing architectures that sustain an estimated $478M retail valuation without operational collapse
Verification Layer7x Contract Velocity
Transformed traditional service models into clear, outcome-based growth offers at Tatweeq, accelerating client acquisition and revenue by 7x in under 12 months
$20k/Day Ad Governance
Engineered strict paid media architectures scaling across 6 MENA markets simultaneously, maintaining absolute CPA efficiency and margin control under high spend velocity
6x Revenue Engine
Shifted Arabian Oud's SEO from a 'ranking game' to a direct commercial engine, compounding organic revenue 6x over 24 months through intent-driven technical architectures
20% Logic Waste Reduction
Digitized ISO quality protocols across Saudi enterprises (Al Abbasi, Global Technical Means), translating manual compliance into transparent, trackable automated workflows
EXPERIENCE TIMELINE
The Evolution Path
Qyadat Riyadh
Head of Digital Marketing Squads • Directing 9-person cross-functional teams targeting varied sectors, shifting Mora WhatsApp outcomes to support and retention loops
Tatweeq Real Estate
Growth & Marketing Manager • Achieved 7x revenue growth by moving from task-based approaches to productized, outcome-driven commercial offers
Gento Shop
E-commerce Systems Supervisor • Built an e-commerce operating system unifying warehouse ops and mobile data layers reducing manual sync by 60-80%
DigiMora
Business Development Manager • Rebuilt deal qualification models and standardized delivery handshakes, achieving 7x typical run-rates
Kuwait Finance House
Digital Transformation Strategist • Streamlined traditional banking operations analyzing workflow gaps to drive rapid tech integration
Iso-tec.com
Digital Transformation Specialist • Engineered ISO digital quality frameworks for Saudi enterprises resulting in ~20% operational waste reduction
Arabian Oud
Digital Marketing Supervisor • Scaled $12k-$20k/day paid operations across 6 markets and architected organic strategies driving 6x revenue growth (Guinness World Record™).
PeoplePerHour
Junior Marketing Specialist • Executed proactive client acquisition focusing on service positioning within the digital freelance marketplace ecosystem