THE IMPACT LEDGER

Engineering Visible Scale.

A clinical record of system interventions and high-velocity growth. Every metric is a proof of architecture.

$478M VALUATION SCALE
600% ORGANIC VELOCITY
14Y+ SYSTEM EVOLUTION
Global Recognition 2020

Guinness World Record Holder

Recognized by Guinness World Records™ for scaling Arabian Oud to the world's largest unisex fragrance brand. A testament to infrastructure that sustains ≈$478M in retail valuation without operational collapse.

Verification Layer
Operations

6x Compound

Architected organic growth engines that achieved 6x revenue increase over 24 months through technical SEO governance and conversion-led merchandising.

B2B Strategy

7x Velocity

Transformed traditional service models into productized growth offers at DigiMora, accelerating contract acquisition by 700% in one year.

Digitization

ISO Protocol

Engineered digital quality frameworks for Saudi enterprises (Al Abbasi, Global Technical Means), reducing operational waste by 20%.

Leadership

Neural Teams

Leading cross-functional squads of 12+ specialists, standardizing output through repeatable playbooks and automated reporting loops.

EXPERIENCE TIMELINE

The Evolution Path

2023 — 2026

Qyadat Riyadh

Systems Architect & Marketing Manager • Leading 9-person multi-industry squad.

2023 — 2025

Gento Shop

E-commerce Systems Supervisor • Unifying warehouse ops + mobile-first layers.

2022 — 2024

DigiMora

Business Development Lead • 7x contract growth velocity via productization.

2021

Kuwait Finance House

Digital Transformation Strategist • Re-engineering traditional banking workflows.

2019 — 2022

PeoplePerHour

Junior Marketing Specialist • Decoding freelance marketplace growth dynamics.

2018 — 2023

Iso-tec.com

Digital Transformation Specialist • ISO quality protocols & workflow engineering.

2014 — 2023

Arabian Oud

Digital Marketing Operations Lead • 6x organic growth & GWR World Record.

Project Layer

ArabWorkers

Growth & Partnership Strategy • Moving from concept to sellable digital assets.

2011 — 2017

TwinExcel

Digital Specialist • Establishing the foundation of performance-first mindset.

Results

Campaign Highlights